Several weeks ago, Chicago’s Cardinal Francis George passed away. One of the stories going around was about how a local barber came to shave him several times a week.
The barber’s pitch:
“You look like a bum.”
The barber had seen the cardinal on TV, called him up and told him that he needed a better shave. It might seem insulting, but the jab got the prelate’s attention. (The barber, by the way, never charged for his services.)
Your vocations website – a bad shave?
Does your religious website look like a bum? The big question today is, how does your site look on a mobile device? The number of mobile users exceeded those of desktop users about a year and a half ago. More and more people are using mobile devices to browse the web. That includes single Catholics looking for their vocation in life.
Are you being left in the dust?
Google’s mobile-friendly test shows the above image of a website of a Chicago law firm on a smart phone. You would need a magnifying glass and a lot of patience to read it. Put your own web address there and see what it looks like.
The one-page wonder
Just a few days ago our team at TreeFrogClick launched a new type of website called a one-page site. It’s at RestoreAmericanLiberty. This style of site has only one, very long page. It is designed to showcase one theme or idea. My guess is that scrolling down is easier than clicking from one tab to another – especially on a smart phone.
The long page is a form of what is called long-copy advertising in the marketing world.
And the graphics are astounding. You can have big-screen images that remain stationery while the text scrolls by – like the credits on a movie screen.
Would you like a one-page website to enhance your vocations website? Or maybe a conventional site of many pages that is truly mobile responsive? Contact us and we can talk about how it can be done.
I know a priest, whom we will call Fr Michael, from a diocese with a large retiree population. Fr Michael is good priest who is very prayerful and gifted with finances. He spent his first few years as a pastor in a stable parish with a balanced budget and many active retired parishioners.
Then things changed quite a bit for Fr Michael. He was asked… or even told by the bishop to take a parish in the middle of a large state university. Fr Michael was not happy about this new assignment. The campus church had a serious debt. Fr Michael is foreign-born with a strong accent. He also knew that his personality was low-key. Fr Michael thought the parish needed a dynamic priest that could animate the youth. How could this ever be a good match?
Live Jesus! In a new and uplifting video by the First and Second Federation of the Visitation, we are inspired by the tremendous lives of the Visitation Sisters, which is described beautifully: “We strive to listen to the Holy Spirit as Mary and Elizabeth did, so that our song might become one with Mary.”
In this five-minute video, “Visitation Sisters Wake Up the World!” we receive a glimpse into the various charisms and works that the Sisters provide for the Church and for the world. Set to the gentle tone of a Bach piano prelude, one’s soul is drawn into the joyful selflessness and life of devotion of the Sisters. It is intended as a way to see the abundant fruit of their lives, especially as it is lived out in this Year of Consecrated Life, which was called for by Pope Francis. Most importantly, the video hopes to serve as an instrument of the Holy Spirit to inspire the hearts of women to become the next generation of Visitation Sisters.
With already over 200 views on YouTube, the video is clearly touching many hearts. Sister Mary Emmanuel commented, “This is very well done and beautiful. Thank you for doing it. Happy Year of Consecrated Religious!” Providing a look into the life of the Sisters is a unique opportunity for people to witness something they might not otherwise see. It is hoped that this inspirational video can continue to reach others, such as Dawn LaBorde, who said of the video: “This is beautiful! Inspiring…to see all your joyful hearts. Thank you Sisters!”