Church expert speaks on social media for religious communities

Sisters on Facebook, Dan RogersHow would you like to have 358,000 Facebook fans? And why is that important?

How can you get that many fans? Read about what social media is all about, and how it can serve religious communities. Dan Rogers, creator of the Imagine Sisters movement, recently gave a presentation at the Institute on Religious Life’s Los Angeles conference. See his website at The Art of Story in the New Evangelization.

Dan is a seminarian and is spot-on when it comes to the use of the modern media for the Church. I met him at an IRL conference in the Chicago area a few years ago, and I hope we see more men like him serve as leaders in the Church.

(Register for the IRL National Meeting in Mundelein, IL this year!)

Posted in Facebook, Social media | Leave a comment

How to get people to like you without really trying

New aspirant of the Mercedarian Sisters

This photo of Yvelyne Bernard, the newest aspirant of the Mercedarian Sisters, is now featured as our Facebook cover image.

Some years ago there was a play, “How to Succeed in Business Without Really Trying.”

We’ll, I’d like to turn the phrase a bit and talk about how to get people to like your Facebook page without really trying. Sometimes all it takes is spending an hour at the beginning of each week making posts to your Facebook page. Continue reading

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Get your vocation sheep in Facebook’s pen

Just the other day I was talking to one of our clients. She wasn’t getting any commitments from the prospects we got for her with our online survey.

“Do you have a Facebook page?” I asked.

“No,” she said.

“Then you are not able to keep up with your candidates.”

Asking for a lifetime commitment of joining a religious community is a lot to ask. You must build up your relationship with them over time, I explained. If our client had a Facebook page, they would be able to nurture those relationships.

In your fold

To keep up that relationship, you have to make sure that your candidates have liked your page. When they do that, they are in your sheepfold. They see your posts and especially see the paid ads that you send them.

Problem is, you have to ask your survey respondents to like your Facebook page. But not all will do that. Why not instead draw your survey respondents from your existing Facebook fans? That way, everyone who takes your survey will already be a fan. If you have at least two or three thousand fans, that would be a good pool to draw from.

Whether in business or the nonprofit world, getting your candidates to make a big commitment takes a lot of involvement. Facebook is a great way to make that happen.

Bring your prospects in Facebook’s pen first. It’s where you start.

Read about how one community got fans for its Facebook page, “We’re joyful in Jesus – aren’t you?

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