Get your vocation sheep in Facebook’s pen

Just the other day I was talking to one of our clients. She wasn’t getting any commitments from the prospects we got for her with our online survey.

“Do you have a Facebook page?” I asked.

“No,” she said.

“Then you are not able to keep up with your candidates.”

Asking for a lifetime commitment of joining a religious community is a lot to ask. You must build up your relationship with them over time, I explained. If our client had a Facebook page, they would be able to nurture those relationships.

In your fold

To keep up that relationship, you have to make sure that your candidates have liked your page. When they do that, they are in your sheepfold. They see your posts and especially see the paid ads that you send them.

Problem is, you have to ask your survey respondents to like your Facebook page. But not all will do that. Why not instead draw your survey respondents from your existing Facebook fans? That way, everyone who takes your survey will already be a fan. If you have at least two or three thousand fans, that would be a good pool to draw from.

Whether in business or the nonprofit world, getting your candidates to make a big commitment takes a lot of involvement. Facebook is a great way to make that happen.

Bring your prospects in Facebook’s pen first. It’s where you start.

Read about how one community got fans for its Facebook page, “We’re joyful in Jesus – aren’t you?

Posted in Facebook | Leave a comment

This “drip, drip” strategy will pull in 100′s of new candidates

An autoresponder is a good way to keep putting your message before the memberHow do you get your candidates more involved in your congregation? Or how do you find such new people in the first place?

You offer a free newsletter course.

We recently got 28 signups in eight days for a spirituality course for one of our religious communities. We used both paid advertising and organic posts on a Facebook page to publicize it.

Now, this religious community has 28 more curious people on their newsletter list. And they have their email addresses and names for followup.

The offer was a free seven-day course. It was made up from previous newsletters, which was easy to do. The course was set up on Constant Contact with what is called an autoresponder. MailChimp has the feature, too, as do most newsletter programs.

When the person signs up for the course, they get a welcome email right away, and then one email each day for seven days.

Another client of ours got nearly 600 signups in two months after our course, “Free Benedictine Course in Spirituality,” went viral.

The free course has a different appeal than that of a normal newsletter. You don’t get the often-heard response, “Ugh – not another newsletter.”

The person thinks, “Hey, I’d like to learn about how poor people in Africa are being helped, how to help inner city kids, or how to grow in my prayer life,” for example. Furthermore, they think, “I’m getting a free course, and I won’t get flooded with emails afterwards.”

Marketing expert Perry Marshall says that his research shows that you can double your sales with an autoresponder, as compared to a simple sales page driven by a Google ad. He calls it the “drip, drip, drip” method, since you keep your message before the person day after day.

Look for your best newsletters, and prepare your autoresponder to get new members and donors!

Posted in Newsletter | Leave a comment

Catholic nonprofits missing online opportunities, study says

Half of Catholic websites make no use of social media, says a study that looked at websites of both Catholic nonprofit organizations and parishes.

The study, Use of Social Media by Catholic Organizations, by Karl Bridges, says,

It seems equally clear that the majority of these uses are not focused on the use and development of social media but, as suggested above, on the use of the web as replacement for traditional publication channels.

The study also noted that while only 4% of Catholics consider themselves very involved in parish life, 73% of teenagers use social media, and 47% of adults do.

The study also says,

It seems clear that: 1) the subject of content analysis of Catholic non-profits should be addressed in future research to determine what effects, if any, design components have on website usability; and 2) training and education of staff in Catholic non-profits regarding basic web design principles and best practices would be beneficial—especially if it could be offered online at a nominal cost.

We say it’s time for Catholics organizations to ramp up and make the most of the internet in their outreaches.

Related Posts Plugin for WordPress, Blogger...

Posted in New media, News in general | Leave a comment