How to invite 7,000 people to your website – free

Liberal Logic 101 meme

Are you good at coming up with a short and clever way of poking fun at a problem?

Or can you come up with a short phrase and photo that captures something attractive or truthful?

Can you draw up an idea like this meme at the left for religious life?

If so, you can draw thousands to your website using Facebook for free, as was done recently.

The above meme was posted on “Liberal Logic 101′s” Facebook post recently, and was so popular that 7,600 people “liked” it, and 5,000 people shared it among their friends. Note that the organization’s web address is visible at the bottom. Wonder how many web visits they’re getting? And newsletter signups? And it didn’t cost a cent in advertising.

Posted in Facebook, Getting publicity | Leave a comment

The real answer to 9/11

St. Francis of Assisi and Sultan

We must have more religious to "wake the world up."

Just yesterday on the radio I heard a former Muslim soldier explain that the only way to stop terrorists was with the use of force. Guns, rockets and bullets.

That may work in the short term. But we know the best answer.

The best answer is Jesus Christ.

Jesus Christ offers the answer to all the hopes and ambitions in the human heart. One who follows Christ lives as He does, and serves God in others.

And who are the premiere witnesses in the world to the love of Jesus Christ, but vowed religious?

Wake the world up

As Pope Francis explained in a now-famous quote in his address announcing the upcoming Year of Consecrated Life, “religious follow the Lord in a special way, in a prophetic way. It is this witness that I expect of you. Religious should be men and women able to wake the world up.”

Yes, wake the world — to the truth of God’s love for mankind.

When I think of the witness of religious, and the horror of 9/11, I think of the Order of the Blessed Virgin Mary of Mercy, founded in the 1200′s to heroically offer themselves as hostages in exchange for Christians held by the Muslims.

Or the courageous St. Francis of Assisi, who challenged the Muslim sultan by offering to prove the true religion by walking over burning coals.

Everyday heroism

And yet, it is more than singular acts of heroism that win the world to Christ. It is the daily, usually ordinary witness of Christians to God’s plan of salvation.

We need more religious to bring this about, and we need to go to the young men and women who have religious vocations.

Reach vocations where they are

What better way to do so today than with social media marketing? Here, you can reach vocations where they are. You can set up a survey with one of the free online services, asking a person’s level of faith and interest in religious life.

And if you are good at taking and sizing photos, you can make up a simple ad on Facebook. Then you direct the ads to good Catholics. These folks are fans of certain Catholic Facebook pages. Can you think of good Catholic colleges and youth groups? Send the ads to them.

When you do it yourself, the only cost you pay is for the ads.

“Test Your Call”

Our survey consists of 12 to 15 questions and is called “Test Your Call.” For one campaign we ran this summer for a men’s religious community, we got 26 names. Then we ran the ad again, and offered a free book, and got 102 names. The overall cost was the same for the client.

For a cloistered women’s community this summer, we ran one campaign and got 24 names.

Generally, our campaigns cost less per lead than what a business would pay.

When you throw the net into deep waters, you get good candidates. And when you read their comments, you know you’re on the right track. One young woman who took our survey recently wrote that she was Catholic, graduated recently as a homeschooled high schooler, came from a family of twelve children, and was considering religious life.

Connecting young people with religious communities is what we’re all about. And it’s better than bombs and bullets.

Posted in Ad programs, Facebook | Leave a comment

How I blew $308 on vocation ads in nine hours

St. Bernardino, patron saint of advertisers

St. Bernardino, patron saint of advertisers.

Um, what was I thinking?

I tend to be a penny pincher. But yesterday I was getting frustrated.

By 2 pm, we had spent only $23 in ad costs that day for a women’s religious community that we serve. I was boosting their Facebook fan base. In other words, these are the people who have pressed “like” on the Sisters’ Facebook page, and who are interacting with these Sisters’ posts.

We have been building up these Sisters’ fan base of single women age 18-35 in the U.S. who tend to be devout Catholics, for some time now.

You see, if we can get three or four, or ten thousand such women to “like” our client’s Facebook page, we have a pool of religious candidates that we can make posts to, as well as send ads to. In this way, some of them will attend the Come and See events, and eventually enter the community. This is the way marketing for sisters, brothers and priests works.

But how do you get qualified Facebook fans? Continue reading

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Posted in Ad programs, Facebook | Leave a comment