Just the other day I was talking to one of our clients. She wasn’t getting any commitments from the prospects we got for her with our online survey.
“Do you have a Facebook page?” I asked.
“No,” she said.
“Then you are not able to keep up with your candidates.”
Asking for a lifetime commitment of joining a religious community is a lot to ask. You must build up your relationship with them over time, I explained. If our client had a Facebook page, they would be able to nurture those relationships.
In your fold
To keep up that relationship, you have to make sure that your candidates have liked your page. When they do that, they are in your sheepfold. They see your posts and especially see the paid ads that you send them.
Problem is, you have to ask your survey respondents to like your Facebook page. But not all will do that. Why not instead draw your survey respondents from your existing Facebook fans? That way, everyone who takes your survey will already be a fan. If you have at least two or three thousand fans, that would be a good pool to draw from.
Whether in business or the nonprofit world, getting your candidates to make a big commitment takes a lot of involvement. Facebook is a great way to make that happen.
Bring your prospects in Facebook’s pen first. It’s where you start.
Read about how one community got fans for its Facebook page, “We’re joyful in Jesus – aren’t you?“