Our apologies if we haven’t returned your emails promptly this week — one of our clients, the Visitation Sisters, of Brooklyn, NY was interviewed on EWTN Live on Wednesday. When you get publicity on one of the largest TV networks in the U.S., you get busy.
How do you take advantage of such promotion? After the show, we threw the net wide to capture the rising number of persons interested in this religious congregation after watching the one-hour interview. The show aired Wednesday, and the next day visits to the website of VisitationSpirit.org jumped tenfold. Here’s what we did to make the best of this:
- Put up the video TV interview on our client’s website the next morning.
- Encouraged website visitors on the home page to sign up for the newsletter.
- Made a full-page width cover photo of the interview on their Facebook page.
- Made Facebook page posts about the interview.
- Ran Facebook pay-per-click ads announcing the show in advance, and afterwards telling others to watch the show. We targeted to it to women within a certain age range, and those with interests in the Sacred Heart and EWTN. We’ve had 51 clicks, and 7,400 persons saw the ad.
- Wrote thank-you messages to those who “liked” their page.
- Put up a page on the website to order the free book mentioned on the show.
- Uploaded the video to the Catholic Gloria.TV, where we’ve had nearly 700 views in less than 24 hours.
There’s a lot of new interest in this religious congregation now, and it has engaged existing users and friends. New people are signing up for the Sunday night “LivingJesus Chat Room.” We hope it gives the community the boost that they need in their promotion efforts.
