Mercedarian Sisters draw fans through Facebook ads
We hope that this ad will bring in at least a hundred "likes," or fans in a few days.
There are only 90 characters in the ad you see.
And yet it takes less than 9 seconds for one of the 40,000 young Catholic single women who will read this ad to respond to it with a “like.”
Twenty of them, in fact, did so in the first 12 hours of this ad.
Why such a good response? The wording is simple and direct. There is a challenge here, a tugging of the heart in the words, “Are you?” Also, the underlying message is, “Won’t you join us? You’ll share our joy, too.”
Tap on a smart phone
When the young woman delivers her “like” with a tap of the finger on her smart phone, she’ll receive posts from the Sisters, and learn about all the fund that was had at the parish festival when this picture was taken. We hope she becomes curious about the Mercedarian Sisters, and interacts more with their posts.
Along with the other 3,574 fans of the Sisters’ page, she will also receive our paid ads about the Sisters’ upcoming Vocational Retreat. She’ll also get ads asking her to join the mailing list to deepen her spiritual life.
The fan base, made up of “likes,” forms your audience. Your fans will see your posts (although only about 5% of them), and your paid ads. It is this group that you can develop into prospects for your community.
If all goes well, we hope to repeat the 369 page likes that we got with paid ads for the Mercedarian Sisters over a four-day period in March.
In advertising, targeting is everything. Our ads go out to a select group of members of certain Catholic colleges, youth organizations, publications and other groups. We target by gender, age, and relationship status.
Throw out the net
Thus, the net is thrown out for vocations. I think Pope Francis would be happy to see these smiling faces.
Why not like the Sisters now on their Mercedarian Sisters’ Facebook page?
